• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Movie Close

The Family Blog

  • Home
  • About
  • Blog
  • Life Tips
  • Travel
  • Family
  • Movies
  • Health
  • Contact
  • Show Search
Hide Search

How Movies Helped Launch the Ray-Ban Brand

Scott · May 9, 2018 · Leave a Comment

Originally launched in 1937, Ray-Ban aviators were designed to protect pilots from glare at altitude. Now, over 80 years later, the aviators (along with numerous other popular Ray-Ban designs) are a major fashion staple, imitated by other brands all over the world.

But how did Ray-Ban grow from producers of a functional military tool to one of the most popular fashion brands in the world? It turns out, film stars played a huge part in the growth of this international brand.

The Ray-Ban’s affinity with Hollywood started in 1951, when Marlon Brando donned a pair of aviators in The Wild One. This was followed by Elvis sporting metallic aviators and Audrey Hepburn wearing Wayfarer frames in Breakfast at Tiffany’s, helping to launch the brand into the spotlight and cementing them as a Hollywood regular. The brand was seen as ‘cool’ all over the world, but particularly in America, and sales started to pick up considerably internationally.

The really big break came in 1986, however, when Tom Cruise and Val Kilmer wore aviators in Top Gun. An international success, the film coincided with a major boost in sales for Ray-Ban, and a fashion icon was born. From here on out, celebrities were seen wearing both standard and prescription sunglasses all the time – both inside and out – and they moved from a functional item to a must-have fashion accessory.

It’s not just Top Gun that has featured the brand heavily on the silver screen. Films like Miami Vice, The Terminator, Risky Business, Taxi Driver, The Blues Brothers and The Breakfast Club and scores of others all prominently featured Ray-Ban sunglasses on the faces of their main characters.

Modern-day films continue this pattern too, with frames featured in the likes of Men in Black, Reservoir Dogs, Wolf of Wall Street and many others, and they remain a prominent film-studio accessory today.

So, the next time you see someone sporting a pair of aviators, wayfarers or any other Ray-Ban frame, just remember the crucial part Hollywood played in what remains one of the world’s most popular sunglasses brands.

Filed Under: Movies

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

About

Movie Close is all about movies, family and home. My name is Scott and just because I write about a lot of these things doesn't mean I also don't love to travel and keep in shape. Movies and TV are my passion, which also involves a lot of sitting around haha, so I have some health and fitness on here as well (in the case that you're a couch potato like me too!).

Follow Us Online

  • Facebook
  • Instagram
  • Twitter

Facebook Page

Movie Close Family Blog

NEWSLETTER

Recent Posts

Free photos of Eye care

How to Manage Dry Eye Symptoms?

How rock/indie music acts stack up in the value for money stakes

How does the satellite internet technology work

ANNOYING CASINO PLAYERS

Tips for Playing Online Slots

Recent Posts

  • How to Manage Dry Eye Symptoms?
  • How rock/indie music acts stack up in the value for money stakes
  • How does the satellite internet technology work
  • ANNOYING CASINO PLAYERS
  • Tips for Playing Online Slots
  • The Best Johnny Depp Movies So Far

Footer

About Us

Movie Close is all about movies, family and home. My name is Scott and just because I write about a lot of these things doesn't mean I also don't love to travel and keep in shape. Movies and TV are my passion, which also involves a lot of sitting around haha, so I have some health and fitness on here as well (in the case that you're a couch potato like me too!). Read More…

Recent Post

  • How to Manage Dry Eye Symptoms? December 20, 2022
  • How rock/indie music acts stack up in the value for money stakes September 15, 2022
  • How does the satellite internet technology work June 9, 2022

Facebok

Movie Close Family Blog

Copyright © 2023 · Daily Dish Pro on Genesis Framework · WordPress · Log in

COPYRIGHT 2018 ·Movie Close