Why infographics work so well in content marketing

Digital marketing is all about storytelling. The days of trudging through boring data and reading endless information are long gone. No one online is the least bit interested or has the time it takes to digest this type of long-winded information.

In the digital world, the content has to tell a story. Sure, that story or message has to be backed up with relevant information and supporting data, but your ad won’t see the light of day if it isn’t visually appealing and easy to follow.

To get the most out of including infographics in your content marketing you’ll soon be on your way to getting visual by completing an accredited digital marketing course. Become a whiz at wowing your audience with storytelling infographics.

What is an infographic?

With every business out there competing for views, engagement and increased website traffic is it any wonder that content is becoming more and more simpler and shorter. People online are pushed for time. As the old saying goes ‘time is money’. This dilemma has created the need for a simple, yet effective infographic.

An infographic is a visual form of information that concisely explains information by using either graphs, charts or other imagery. Sounds simple, but effective, right? That’s probably the reaction you’ll get from a visually appealing infographic. Remember the saying, ‘time is money’?

Why you should include infographics in your content marketing?

Rising above all the noise online is a tough call. Infographics have steadily become a popular method of effectively getting even what may be referred to as a complex message across. There are great infographic tools available now to help you achieve this.

Besides the obvious reasons for the increased popularity of infographics such as increased visibility, easy to understand the conversion of data, here are a few more.

• Brand or product awareness boost
• Comparison explanations
• Subject simplification

Benefits of using infographics

Harnessing the power of a well-designed and easy to understand infographic is huge. So, let’s take a closer look at the benefits of including this form of engagement in your digital marketing strategy.

• Easy to read and understand – Translating often complex information has the unwanted possibility of boring or even confusing an audience. No marketer ever wants to even come close to this scenario. Infographics are visually stimulating and easy to read, therefore much easier to understand. Remember, in the world of digital marketing – less ‘can’ be more.
• Everyone loves a story – Storytelling has been around forever – nothing’s changed. Everyone loves a story. An infographic tells your story succinctly and interestingly too.
• Brand awareness – It’s important that your infographics represent your brand. When this is done correctly, your brand will undoubtedly get a terrific boost.
• Increase traffic – Creating colourful, well-designed infographics often piques the interest of the reader, which more often than not will lead them to your site, therefore increasing traffic.
• Authority leader – Consistently creating clever, yet easy to understand, infographics are a sure way to become an authority in your business field. Make sure your infographic is shareable though. Infographics are a great tool to establish your brand as an expert.
• SEO – Use carefully selected keywords in your infographic to boost your search engine results page ranking.
• Visually appealing – There’s no doubt that with text being such a huge part of our online lives, visuals are more stimulating and eye-catching. People online are becoming text tired.

Tips for creating engaging infographics

To build a captivating infographic, you’ll need to approach the topic, theme and content from your customer’s or potential client’s point of view. This may sound straight forward, however, keep in mind that they don’t know as much about your business as you do.

A great tip on using infographics in content marketing is to make sure that your infographic stands out and gets noticed. Remember to be original, understand your target audience, have full knowledge of your topic and use appealing colour combinations and above all – create an unexpected infographic.

Don’t confuse your audience. Create an informative infographic that is designed with not only your topic in mind but how that topic relates to your target audience. You want your infographic to attract attention from viewers that can relate to your subject matter.