Last year I was working with a small business who had a terrible online reputation. The negative reputation was actually though no fault of their own and between a couple of ex-employees on social media, the company’s name was dragged through the dirt. In an effort to clean up this reputation and show off the business online for what it really was, we contacted a reputation management firm.
During our consultation with the firm, I got to talking to the guys and I was fascinated to hear what kind of clients they have. This industry is highly specialized and those working within it must be incredibly smart, as well as having an understanding of how the internet operates. If you too were curious to see who uses these industry experts, here are just a few examples.
Public relations is nothing new in the world of celebrities, but the way in which it works has now changed. Many years ago PR gurus were hired in order to protect what was coming out in the media about their clients, but now they are busying themselves with what is being said about them online. The internet is relatively unplowed and that gives people the chance to post just about whatever they want. Naturally celebs are concerned about their image so they hire rep management firms to keep them honest.
CEOs and Business Leaders
The reputation of a CEO or business leader directly impacts the businesses which they are in charge of so they also must work hard on maintaining a strong reputation. Very often these figures can be accused of wrongdoing incorrectly, by people who are looking to get a payday. In these kind of situations, reports are written about the accused, which despite being untrue, stay online forever. This means that even after the truth has come out, negativity still surrounds this person online. To overcome this, important public figures and business owners will use a rep management firm to ensure that they are correctly represented online.
And finally the biggest client of all reputation management firms, businesses big and small. The reputation of a business is where they succeed or fail and that is why so many companies around the world rely on people like rep management companies, to ensure that their business interests are protected. It doesn’t take much for a company’s positive reputation to be shattered and this is why rep management firms must work so hard to ensure that the reputation of the firm is accurate, and not field with slanderous reviews or false negativity. Businesses understand the power of the reputation and this is why they invest in this side of the business, despite the heavy investment, the ROI on using a rep management firm is incredibly high, which is why so many companies are happy to do it.